It's all about communication: Instagram unveils Instagram Direct

When Instagram sent out paper invitations to its press event held in New York today, there was, naturally, speculation regarding what the square-picture-sharing-service might announce. Might it be print options? Or perhaps a messaging service? Now, everything has been revealed by Instagram's Kevin Systrom. It's called Instagram Direct: instant messaging via image, allowing you to share pictures and videos and communicate with just one or up to 15 of your Instagram contacts. If you'd like to send a direct message to someone you don't follow you can, but it will be held in their inbox as a 'pending' message and the recipient won't be able to see the image until they accept your request. Or they can ignore you.

Take a message, choose a recipient, send a direct message

When you send an image to a contact or group of contacts, you can see when they've opened it and you can communicate privately around it. It allows for real-time communication and the opportunity to share experiences with people whom you love or you think will be specifically interested in an image, rather than your entire feed. And seeing as Instagram has said that it doesn't proactively monitor these communications, someone would have to lodge a complaint if you sent a naughty photo. So perhaps boobies and bottoms between boyfriends and girlfriends might be permitted at last! But no, they're not venturing into Snapchat territory with Mission Impossible-style self-destructing images.

With images now being permitted in Twitter direct messages, this might be seen as direct competition. And of course there's lots of chatter about Snapchat. But I'm more intrigued to see the imapct that it'll have on messaging apps, like WhatsApp, Line, and Viber. Images, push notifications, read receipts, and group messaging is eating into these guys' territory. The message from Systrom today was very much about communication; not only is that bread-and-butter to WhatsApp and Viber, but it's an area where Facebook, and by extension Instagram is keen to capitalise. Let battle commence!

The update will be available today in the App Store and on Google Play.

What are leading lines?

The Photocritic Photography Fundamentals magical mystery tour has reached 'l', for 'leading lines'. It's time to join these vital compositional tools in their seductive tango. Lines, they're important things. Train lines get you from A to B (occasionally via Z), cricketers are always looking to bowl good lines, and in photography they can make or break your images. Lines can be confrontational and restrictive, creating borders and boundaries, but they can also be alluring and sultry, drawing you into an image and not letting you go. These are 'leading lines' and they're powerful tools in your photographic arsenal.

There are, broadly speaking, four types of leading lines that you can introduce to your photos to give them depth and interest. There are both naturally occurring and man-made leading lines, and as a general rule, once you've seen one, you can't un-see it.

The first type of leading line is a path or roadway that creates a sense of depth in your photos. Parallel lines will naturally converge at a point owing to perspective, which means that any road will draw you into a photo and give you a sense of motion. These types of leading lines will make you feel as if you're going somewhere in your photo.

Etna ii

Next are leading lines that pull your eyes across the image and deposit you firmly at your subject. These lines don't have to be straight and they can be single or multiple, but they're just as effective as but more attractive than a neon sign flashing 'The subject is here!'


There are also lines that take you on a journey through an image, forming a narrative. These lines can be straight or curved as they lead you from one point to another.

Arizona 2003

Finally, look out for invisible lines that send the viewer from one point to another. If that sounds a bit elusive, think of people's eyelines. Humans are curious by nature and once we've made eye contact with someone, we'll automatically look to where she or he is looking, too. If your subject isn't looking directly at the camera, the viewer will follow her or his eyeline to see what's so interesting.


Roads and paths form obvious leading lines, but so do walls and fences, bridges and bricks. Nature's leading lines are formed from rivers, branches, stems, shorelines, and light and shadow. Lines don't have to be unbroken, but can be formed from several points, for example lamp posts or trees.

Once you start to use them, you realise what a powerful compositional feature they are, directing the eye, joining the dots, and completing the narrative.


  • Leading lines are a compositional tool used to bring interest to your image
  • They can add depth and perspective to a photo
  • They can direct the eye to the photo's subject
  • They can lead the viewer on a narrative journey through the image
  • They can be implied lines, for example sightlines
  • Leading lines can be created both naturally and by man-made objects

Key << Photography Fundamentals >> Macro