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What's the story?

Last week I was fortunate enough to attend a Q&A session with Mary Ellen Mark, winner of this year's Sony World Photography Awards' Outstanding Contribution to Photography. She was asked many pertinent questions and gave a great many eloquent answers, but it was the statement that 'Photography has to say something,' that struck the most resonant chord with me. It chimed right back to one of the very first things that I was taught when I started to wield a camera. I learned the basics of photography from my friend Daniel's mother, exploring the hedgerows around my school and attempting action shots of my classmates playing sport. Linda was patient, enthusiastic, and inventive. I was desperate to do well under her tutelage and one of the most piercing criticisms that she could give of my photos was 'But what's it a photo of, Daniela?' You see, every photo is meant to tell a story, and if your audience cannot discern what you're trying to say, then you've failed in your task as a photographer.

View from the top

'What's the story?' is a mantra that has adhered with me for some 27 years, and it's the starting point for any critique that I give a photo, whether it's mine or it's someone else's. Even a photo of a gorgeous flower in bloom has a story to tell, and this story is the origin of all picture-taking. Your audience needs to be able to connect with your image and they will do that through its story.

All is not what it seems

When you're faced with a compelling scene, it's pointless to wave your camera about wildly, snapping at everything you think is relevant and hoping that something will come out of it. All that you'll succeed in producing will be photos as scatter-brained as your approach. Think about: there is a story there that caught your eye and you need to convey it. So think about what that story is and concentrate on narrating it through an image.

Port cranes at sunset, Livorno

When you shoot a landscape, picking out the isolated stone house nestling in the valley will convey a sense of loneliness, or maybe peace. Catching the glint in your nephew's eye as he sneaks a biscuit out of the tin says everything about his cheeky furtiveness. It's all there for the telling.

Violet

Building further on this notion, by identifying the stories in your photos and concentrating on how you aim to tell them, your photography will improve. You will have a clearer idea of how to compose your frame and it will give you a starting point for your technical settings. You might not get it right first, or even second or third time, but you will be working in the direction of whatever it is that you're trying to say rather than fumbling in the dark. In every possible way you'll be strenghtening your photography: creatively, technically, and practically.

Sometimes, it comes together

Before you depress the shutter button, ask yourself, what's the story and how am I going to tell it? Remember: every photograph has to say something.

7 super suggestions for selling stock

Love them or loathe them, stock agencies are a significant sector of the photography industry. How else do people who are looking to buy images for use in publications, in advertising campaigns, or on websites acquire them without commissioning a photographer? For some photographers, then, selling stock imagery can be an important source of income. It might not keep the wolf away from the door, but it could well keep the candles burning. In which case, how do you make the best of it? If you're looking to make a bit of pin-money selling your photos, what are the dos and don'ts? If you're already in the stock game, how can you do it better? I spoke to a variety of stock agencies—Alamy, Shutterstock, and EyeEm Market—who kindly shared their words of wisdom to help you make the most out of the stock market.

Content

It might come as a surprise, or it might not, but stock agencies need photos of anything and everything. That's pretty much the entire point of them, you see. Alan Capel, Head of Content at Alamy says: 'Everything can be updated, good photographers will look for a new take on old clichés.' Like me a few weeks ago, people need generic photos of the father-of-the-bride. However, there are particular types of imagery that are preferable and subjects that have growing demand. So think about producing:

  • Real-looking, natural-feeling photos; posed and staged photos aren't so in demand
  • Photos that are out-of-the-office and out-of-the-ordinary; think oil rig as opposed to desk, farm yard instead of back yard, mountain-top rather than table-top
  • Images from the emerging markets: Brazil, Russia, India, China, South Africa
  • Healthcare and medical photos
  • Anything that documents culture and diversity
  • Photos local to you - who else is there to shoot them?

'We’d love to see more adventurous shoots in more unusual locations/scenarios!' says Capel. While he knows that might be easier said than done, 'Photographers are tenacious and resourceful and they will find a way.' And if you're pursuing the emerging markets theme, that should include lifestyle and local culture as well as business and industry photos. Remember: there are consumers in those emerging markets, too!

Be on the alert for local culture and diversity

Is there anything that absolutely should be avoided? Well, if a photo's good, anything goes. But over at EyeEm, they warn people off of pets, pot plants, and predictable self-portraits.

Go for unusual takes on the usual

Spotting trends

It's probably a good idea to keep one eye on what's happening now and another on the horizon. Scott Braut, VP of Content at Shutterstock, recommends using social media to gauge trending topics and examining news headlines for common themes (for example politics, pop culture) to help you pick out favourable subjects. But at the same time, think about what might be happening in two, three, or four years' time: Olympic Games, World Cups, centenaries, and anniversaries.

Keep an eye on forthcoming events and commorations

Style

It's always best to stick to what you know best, which is your own style. But Capel says not be afraid of adding another string to your bow by including mobile images—Alamy has the stockimo app for that, and there's the new EyeEm Market, too—and Braut says that photos with Instagram-esque filters are popular.

You might not like Instagram-esque filters, but they are popular

Selection

Be ruthless when it comes to submitting photos to stock houses: if something about an image doesn't feel right, it's probably wrong. Don't include it.

And both Braut and Capel say the same thing about repetitious photos: don't do it! Make sure that each photo you submit is distinct, so that they don't detract from each other.

Accessibility

People need to be able to find your images to buy and use them. This means that they need to be identifiable through tags, labels, and key-words. Capel suggests thinking along these lines:

  1. Literal - what is actually in the shot
  2. Conceptual - what moods, emotions, concepts does the shot evoke
  3. Photographic – predominant colours, any techniques or treatments used

At EyeEm, their top search terms include the abstract, such as 'happiness' and 'hope' as well as more descriptive, for example 'family' and 'fitness'. Spread your net far and wide, but make sure your terms are accurate.

Martini, cocktail, drink, alcohol, sophisticated, James Bond, shaken-not-stirred, party, olive, gin, Vermouth, low-key, dark

And don't be afraid to re-visit and re-label photos after you've submitted them. You never know what you might think of with fresh eyes.

Practicalities

Photos that have people in them will require a model release if they're to be used commercially. Logos have to be rights cleared and securing that can be a proper pain. It's much better to do away with labels on bottles, use plain clothing, and hide obvious branding.

As much as I love this photo, the chances of me getting a model release for it are slim-to-none

Finally

The word that came up again, and again, and again was 'real'. Buyers want imagery that's natural and believable, not contrived. There's a whole world out there waiting to be documented, so go explore!

Instafax: BBC news via Instagram video

Here in the UK, you'll hear the BBC referred to as 'Auntie'. There are a few different explanations flying around for the moniker, but the consensus is it derives from the slightly prudish and reserved, 'Auntie knows best' attitude that the corporation had in its early days and well into the 1950s. Now, 'Auntie' is far more a term of endearment, and it can't really be said that the Beeb doesn't innovate. Over the next month the BBC is experimenting with delivering news via Instagram, a venture it's calling 'Instafax', a reference to the late departed text news service, Ceefax. Three times a day it'll post a 15 second video to its BBC News Instagram account.

The videos feature news footage overlaid with text and a music backing. Even if you can't listen, you can still access the salient issues before following through to the full story on the BBC website, or moving on to the next image in your Instagram feed. I've noticed some commenters have found the text a distraction from the footage and would prefer a more news-dense voice-over. I'm going to whisper this because it probably makes me some kind of new media pariah, but I'm not a fan of video content as I find it instrusive. The Instafax hybrid seems to be compromise and one that I like. As BBC person put it:

The idea behind not having a voiceover is that you don't have to have the sound on to understand the video. Additionally, it significantly cuts down on the amount of time the videos take to produce. If we decide to continue producing these after one month, we may consider having both a voiceover and on-screen text.

Why three videos a day? No one wants a feed overwhelmed with BBC news stories.

Doubtless someone, somewhere will be lamenting the demise of longform journalism and decrying the dumbing down of the news, but I'm rather impressed by the BBC's diversification and willingness to embrace social media. It's a pilot that I'd like to see taken up. You can keep up to date by following the BBC's Instagram feed.

(Headsup to DesignTaxi)