films

Five more Fujifilm films discontinued

Fujifilm has been gradually scaling back its film production as demand declines, so it doesn't really come as much of a shock when it announces that more of its range has been cut. Today, five types of film—two 35mm format and three 120mm format—are being discontinued. Gone are:

  • Fujifilm Neopan 400 35mm black and white film
  • Fujichrome Provia 400X 35mm and 120 colour transparency film
  • Fujifilm Superia 400 120 medium format colour negative film
  • Fujifilm Reala 120 medium format colour negative film

Apart from stocking up on supplies while they remain, Fujifilm is recommending the following substitutions:

  • Neopan ACROS 100 for Neopan 400
  • Provia 100F for Provia 400X
  • FUJICOLOR PRO 400H 120 medium format colour negative film for both Superia 400 120and Reala 120 films

Gabriel Da Costa, Fujifilm's product manager for professional film, thanked all of their customers who have supported these film brands over the years. I wonder for how much longer he and his team will be doing their jobs?

G-Technology Driven Creativity exhibition

The Henley Swim, by Iain Weir

Last night I meandered off to Brick Lane to see the G-Technology Driven Creativity exhibition. The exhibition features the short-listed entries from the G-Technology Driven Creativity competition, which was run by Hitachi. I was most interested in the photos that were on display, but films were being shown (in the basement) and music was being played (on the ground floor), too. It’s a very creative undertaking, this one, and featured work by both professionals and amateurs.

The professional photography prize went to Iain Weir for his photo of swimmers gathered in the Thames at stupid o’clock in the morning, ready to participate in the Henley Swim.

The Henley Swim, by Iain Weir

The amateur prize went to patty, for her photo Eternal, showing a tree somewhat incongruously in the midst of a timber merchant’s yard.

eternal, by patty

If you’re looking for something to do for an hour before grabbing a curry on Brick Lane or catching a train out of Liverpool Street, then you could do worse than to head to the gallery for a look-see.

The G-Technology Driven Creativity exhibition runs from Tuesday 17 to Monday 22 November 2010 at the Brick Lane Gallery, 196 Brick Lane, London, E1 6SA.