Five more Fujifilm films discontinued

Fujifilm has been gradually scaling back its film production as demand declines, so it doesn't really come as much of a shock when it announces that more of its range has been cut. Today, five types of film—two 35mm format and three 120mm format—are being discontinued. Gone are:

  • Fujifilm Neopan 400 35mm black and white film
  • Fujichrome Provia 400X 35mm and 120 colour transparency film
  • Fujifilm Superia 400 120 medium format colour negative film
  • Fujifilm Reala 120 medium format colour negative film

Apart from stocking up on supplies while they remain, Fujifilm is recommending the following substitutions:

  • Neopan ACROS 100 for Neopan 400
  • Provia 100F for Provia 400X
  • FUJICOLOR PRO 400H 120 medium format colour negative film for both Superia 400 120and Reala 120 films

Gabriel Da Costa, Fujifilm's product manager for professional film, thanked all of their customers who have supported these film brands over the years. I wonder for how much longer he and his team will be doing their jobs?