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Introducing Photocritic &c

Have you noticed anything a little different about Photocritic recently? Maybe that we're reporting fewer news stories? Or that the front page looks slightly different? Don't worry; you don't have to answer, but trust us when we tell you that things have changed around here. We set out with the intention of making Photocritic a resource of everything that you should know about photography. It even says so up there. If you think that sounds like an enormous undertaking, you wouldn't be wrong. But in addition to the mountainous workload, the scope of 'everything' carries with it the threat of the insignificant drowning out the significant and the ephemera overwhelming the fundamentals. This is of no benefit at all to you, and it's a waste of our time. Hence we've decided to make some changes.

We're diversifying our presence but consolidating our coverage. No, I'm still not sure how I came up with that statement. Too many press releases, probably.

Let's start here, with the Photocritic website. This will be for the everything that makes you a better photographer. And for everything that deserves analysis and commentary within the photography industry. It will be for tutorials and explainers, for reviews and op-eds. This is for long-tail writing.

PC etc

For the everything that encompasses quirky news stories, exhibition announcements, competition calls for entries, and information about books written by people who aren't us, we've set up Photocritic &c. It's a Tumblr for the sort of everything that won’t necessarily be interesting in six months’ time, but is interesting now. It's more of a rolling news feed.

We've put a link to Photocritic &c in the navigation bar, there's also one in our social bar, you should be able to subscribe via your RSS feed, and if you've a Tumblr account, you can subscribe there.

And of course, there's the Photocritic Twitter account. That covers everything that you should know about photography in 140 characters. (Don't be shy of following Daniela on Twitter, either. She's @SmallAperture.)

We think this is a change for the better: a smoother, less cluttered Photocritic experience. We hope that you think so, too.

Finally, if there's anything specific that you'd like us to cover, please ask us. We have an extensive editorial calendar, but we want to know what you want to read. Do drop us an email.

Advertisements now part of Facebook's auto-playing video repertoire

When Facebook rolled out auto-playing videos into its users' mobile and desktop news feeds last week, along with a collective groan came the question, 'How long until those videos include adverts?' Five days is the answer. Auto-playing advertisements aren't coming to all Facebook users immediately; it's a test group that is currently receiving them, and the adverts are for Divergent, a film due to be released next year. Given it's a trial run, if the users find it abhorrent enough and say so loudly enough, it's possible that the plans could be shelved. However, Facebook does have to fund itself somehow and this is likely an appealing pitch to marketers.

Facebook's trialling auto-playing videos with some of its users

Much the same as with the auto-playing shared content videos, they'll be soundless until you click on them and you can ignore them by just scolling on by. When you're using a mobile device adverts will still play automatically if you're on a cellular connection but they would have been downloaded the last time that you were connected to wi-fi, which should help to prevent data-gobbling. If you watch a video avert through to the end, two further adverts will appear. This, says Facebook, is to make it 'easy to continue to discover content from the same marketers.' It's the price we pay for something that's 'free'.

(Hedsup to Techcrunch)