Faceifi lets you identify people using photos

'Why can't I find out more about somebody from just a photograph?' That was the question that started Faceifi, which is a bit like a social directory where you identify people using images of them rather than by name. That makes it an actual, digital facebook, I suppose. The theory goes Faceifi helps you to control your online identity. You create a Facifi profile by uploading at least five photos of yourself and providing a link that tells people more about you. The link can direct to Facebook, Twitter, a blog, or anywhere you like. Using the Faceifi database anyone can search for you, either by looking for your image or by using a photo of you that they have, and then find out more about you from your link. Yep, if you have a Faceifi profile and someone snaps a picture of you on the Tube, they can find out whatever you've chosen to share. And that's not creepy. At all.

Right now, Faceifi has a desktop and an iOS interface, with an Android version in the works. It's also planning on expanding what users can share, for example with a short biography, and introducing in-app messaging. But it doesn't have very many users, which means that at present you're unlikely to find the person for whom you're searching. That has the potential to change as and when more people sign up to Faceifi, but will they?

I can't say that I'll be signing up for Facifi anytime soon. Sometimes, I rather appreciate being nothing more than a face in the crowd.

What do you think? Useful, or just a bit over-indulgent?

(Headsup to The Next Web)