Technology Explained, Practice
Daniela Bowker
Resolution and pixels and image quality! Oh my! ...

When you hear the term 'high-res' thrown about with such abandon when it comes to images for web use, have you ever stopped to think just how big or how high quality and image meant for the web needs to be?

Resolution and pixels and image quality! Oh my! Saving images for the web
Feature Articles, Photography Theory
Haje Jan Kamps
Low-contrast photographs don't have to be boring

There's an assumption that high-contrast images are more dynamic, more compelling, more inviting. Have a go at some low-contrast photography. You might surprise yourself with the results.

Low-contrast photographs don't have to be boring
Feature Articles, Theory
Daniela Bowker
Seeking balance in your photos

Balance doesn't mean symmetry; it means an internal consistency and tension within your photos. And it's a vital element of composition. 

Seeking balance in your photos
Feature Articles, Photography Theory
Haje Jan Kamps
Training your photographic luck

Great photos might be down to a little bit of luck, but most of that 'luck' you make yourself. Don't believe us? Read on...

Training your photographic luck
Feature Articles, Practice
Daniela Bowker
The ups and downs and ins and outs of ...

Photographing buildings doesn't have to mean wide-angle lenses and fretting about correcting for the keystone effect. Any lens, and angle. Don't believe us? Let us show you!

The ups and downs and ins and outs of photographing buildings

downside

Improving your post-event sales with PicsCliq

PicsCliq Logo

If photography is your job, the world of wedding photography can be tricky to break into, especially if you’re looking for it to be your main source of income. Maybe you’re great at shooting the stuff but have no idea how to get decent sales from what you produce. All those wedding guests are potential customers: if only you could interest them all in a getting a print of their own. Basically, we’re talking about post-event sales and how PicsCliq can help boost those sales.

So, how do you get the most out of your post-event sales? Now I don’t do weddings but, as far as I know, barricading the church door and only letting people out once they’ve bought a print is frowned upon and considered “a bit unprofessional”. A big frustration of many event and wedding photographers is that they find it hard to connect with their potential customer base once they leave the venue.

This is where PicsCliq comes in. PicsCliq is, essentially, a service designed to drive sales for your work following an event by taking advantage of social media sites such as Facebook and Twitter. A service like Facebook is handy for increasing awareness of the images because, it can be safely assumed, a large chunk of the attendees of the wedding will have an interest in looking at the wedding photos put up by the happy couple. The downside of Facebook is that once a photographer uploads their work, it’s hard to control how and where it is used.

My wedding portrait of a (sickeningly photogenic) chum of mine.

PicsCliq integrates with Facebook, filling in what is missing from uploading on your own: control of the images and, most importantly, sales options for those who are viewing the image. This is the gap that PicsCliq is looking to fill, allowing you to take proper advantage of the exposure social media can offer you. PicsCliq refer to themselves as a “full service solution”, as they handle everything, from the initial generation of traffic, right through to the printing, packaging and shipping of the work.

It’s free to sign up and upload your images to PicsCliq and they only make money if they actually generate sales for you, so it’s certainly worth a punt.

Personally, I think this is ideal for new professionals looking to start making money from photography. Although PicsCliq are currently focusing on weddings, they do plan to expand into all kinds of events in the near future.

Go and find out more at www.picscliq.com.