Nokia Lumia

The Nokia Lumia 630's magical photo-improving screen

I wasn't paying attention; it was an advert. But when I heard the words 'And with its big screen, even my photos look fab!' my ears pricked up. Did I actually hear that correctly? It took another few advert breaks to establish that my aural capabilities were not deceiving me and some marketing team somewhere was touting at least one major feature on a smartphone as a screen that's sufficiently large to ensure that poor photos look good. Insert a mildly despondent sigh here. In terms of marketing hyperbole, it does make a welcome change from the might of the megapixel, but I'd prefer a claim that had a ring of credibility to it at least. Logic dictates that a bigger screen won't make an out-of-focus, badly exposed photo look better. It will just make it look bigger. And the out-of-focus-ness more out-of-focus.

What is this smartphone with the magical photo-improving screen? It's the Nokia Lumia 630. You can check out the statement for yourself. It comes at around 15 seconds.

Sorry sweetheart, I don't want to burst your new purchase bubble, but the size of the screen on the Nokia Lumia 630 isn't going to improve your photos if they're already not terribly good. You're responsible for that. Go out, take more photos, think about the composition and the lighting, take more photos, and apply what you've observed. That'll make your photos look better, because they'll be better. Photography's a skill that can be improved with practice and evaluation. Trust me.

As for the marketing team behind the Lumia 630, please don't try to convince people that there's a technological solution for everything. Some improvements require effort and application. I know that might seem awfully old-fashioned and not necessarily fit with the image you're attempting to promote, especially in our increasingly visual society that appreciates immediate advancements, but there's only so far your phone can go. Oh, and lay off the gender-stereotyping, too. Women the world-over, and a great many men, will thank you for it.