Sony's range of video marketi... ahem... tutorials

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Oh Sony, you get my hopes up, and then you dash them. Actually, you’ve done more than dash my hopes, you’ve disappointed me. I was so excited by the prospect of the Sony HowTo videos that you released today. People seem to love video tutorials and I really thought that you were on to a winner with your series of four minute shorts to help people get the most out of their cameras. ‘Aha!’ I naively thought, ‘Somewhere I can direct newbies to help them out a bit!’ But I’m hanging my head here.

You see, I don’t want to watch a four minute advertisement for a Sony product. And I can pretty much guarantee that people who already own the product – and are looking to make the most out of it – really don’t need any adverts for it. No, if I watch a four minute video called Learn to shoot in low light, I’m expecting a quick fire session in shutter speed, aperture, ISO, and the benefits of using a tripod. I don’t want to be preached at about the benefits of Sony lenses and sensors and the Auto HDR mode on some its cameras.

Get better results from your digital camera shows me how to shoot large or small resolution images, obviously on a Sony camera. Is that the best that you can manage in four minutes? Really?

There are more, but I can’t face wading through any more Sony adverts.

You’ve missed a trick here, Sony, and made fools of yourselves. Shame on you for calling them tutorial videos. That would be about helping people to become better photographers. These are self-promotional guff. Educate people for education’s sake, not for advertisement. It’ll serve you far, far better in the long run.