Wave goodbye to your Fujichrome Velvia 100F and 50

Bye-bye Fujichrome Velvia 100F

They're not the first to go, and they most certainly won't be the last, but Fujifilm has today announced that it is ceasing production of Fujichrome Velvia 100F in 35mm, 120, and 4”×5” formats, and Velvia 50 in 4”×5” and 8”×10”. The last shipments of these films are due to arrive in the UK in December 2012.

There's no real surprise that some varieties of film are being discontinued. Demand is falling, prices are increasing, and as a consequence, demand will fall some more. Yes, there's still a vibrant community of film-based photographers out there, and Fujifilm will continue to cater for them. But they'll just have a slightly smaller selection of film available to them from next year.

As Gabriel Da Costa–who product manages professional film for Fujifilm–put it: 'It is an unfortunate consequence of digital capture, that some of the slower selling silver-halide lines will drop off the radar.'

So it goes. If you're especially attached to any of these films, I suggest you buy a freezer and start stocking piling.