sweet spot

Lensbaby adds an Android option to its Kickstarter campaign

When manufacturers and purveyors of not-quite-toe-curlingly-expensive optically fun lenses Lensbaby launched a Kickstarter campaign to bring a Sweet Spot selective focus lens and companion app to mobile photographers, a few eyebrows were raised. First, because a well-established company was looking for Kickstarter funding for a project that felt nailed-on to succeed and second, because the Sweet Spot lens and app was iPhone-only. At least, I don't use an Android phone but I felt indignant on behalf of Andoid phone owners. Sweet Spot + iPhone, but now coming to Android (photo by Ben Hutchinson)

It sounds as if Android users have made their demand for an equivalent sufficiently for Lensbaby to take note. It has just announced a $50 pledge for an Android-compatible Sweet Spot lens and app, that will ship and be availble for download in October this year.

You can go lay down your money on Kickstarter now.