Owning a camera doesn't make you a photographer; neither does a camera bag

I'm not certain how the tweet ended up in my Twitter timeline. I don't follow the company in question. Possibly it was as a result of Twitter's new-fangled algorithm that it implemented recently. It shares tweets with you that have been favourited by people whom you follow. However I came to read it, it left me feeling marginally despondent.

No my darlings. I don't agree. It's neither my camera nor my camera bag that makes me a photographer. It's me. I make me a photographer. I'm sure you did this with the best of intentions and you just wanted to draw attention to your range of camera bags with a quirky slogan and a pretty picture. However, you've overlooked an important detail: you've just denigrated the very people to whom you're attempting to sell your product. By suggesting that being a photographer is down to kit, you've ignored the skill and craft that photographers hone, the hard work that they dedicate to making each picture better than the last.

I suppose it's an easy mistake to make. Ask any photographer how often they've heard 'You're a photographer? You must have a really great camera!' and you'll be met with any combination of head-shaking, teeth-gnashing, or groaning and a reponse along the lines of 'Too many!' But as a company that's meant to work with and support photographers, it's terribly disappointing. I thought that you guys might've understood.

It doesn't matter which craft you practise—whether you're a photographer or a saddler or a dancer—the principal factor behind anyone's success is her or himself. It is about skill and dedication and a willingness to learn, to experiment, to try, to fail, and to try again. It's about a constant desire to improve. Kit? That's always way, way down the list.