Sony joins the party at CES


It might not be as impressive as the 16 new cameras that FujiFilm unleashed at CES, but Sony has brought 11 new cameras to the party, along with three Bloggie cameras, and not forgetting its range of TVs, computers, and BluRay players. That’s quite a bit of shininess that they’re hoping will tempt us to part with some, okay, quite a lot, of our hard-earned pennies. Shall we see how tempting it all is?

Starting things off are the three new cameras in the W-series: W510, W530, and W570. They’re designed to be lightweight and easy-to-use, with intelligent automode and an in-camera guide to help the user along. They’ve also Sony’s new Sweep Panorama technology, which all the new cameras have. It creates a panorama by automatically stitching together a series of images made by holding down the shutter and sweeping the camera across the scene.

Sony Cyber-shot W570

Next up is the new T110. The swish-looking one. It has a 16 megapixel sensor, can take 720p HD movies, and has a touch screen.


Onwards to the H70. It has the same 16 megapixel sensor and movie-making capabilities as the T110, but it also has a 25mm wide angle lens with a 10x optical zoom.


And then there’s the J10. It also has a 16 megapixel sensor (enough with the megapixels already?), but it’s piece-de-resistence is its integral USB arm that is stowed away inside the camera. How cute!

Sony Cyber-shot J10 with a retractable USB cable.

Then, heaven help us, come the cameras with 3D capability. I know, you can hear me groaning. There are five of them available: DSC-TX100V, DSC-TX10, DSC-HX7V, DSC-WX10 and DSC-WX7. Whoever decided on that naming convention needs some help, but perhaps not as much as my eyes will. Yep, five cameras that can take 3D stills at 16 megapixel resolution.

The TX10, one of five 3D-capable cameras from Sony

There’s more information over at Sony.