So, what do you do if you're working at Nikon, and you realise that, from your point of view, too many people are using non-Nikon equipment? You try to influence the unwashed masses into thinking that it's all about the equipment.
Over on their Facebook group, the Japanese photography giant posts that "A photographer is only as good as the equipment he uses, and a good lens is essential to taking good pictures! Do any of our facebook fans use any of the NIKKOR lenses? Which is your favorite and what types of situations do you use it for?"
Well, there's something wrong with that statement; the bottleneck of any photographic process is the photographer who's behind the controls. It appears that even people who follow Nikon are acutely aware of that, resulting in a PR backlash of epic proportions:
Maybe it'll teach them...