Seven years after Getty Images acquired the microstock agency iStockphoto, they've embarked on a name-change and rebranding programme. iStockphoto is now iStock by Getty Images, and there's a new logo to accompany it.
Dropping the 'photo' from the name was reflective of iStock's business: they don't just deal in photos, but also vectors, illustrations, video, and audio tracks. But the addition of the 'by Getty Images' was an attempt to raise iStock's profile. Lots of people know about Getty Images, but not so many knew that it owned iStockphoto. Now they will.